Publications
Ideas for Leaders Who Have to Put Them Into Practice.
GITSA publications bring together industry perspective, practical frameworks and field experience for leaders and professionals working across life insurance distribution, advisory and capability development.
From books to quarterly editorial perspectives, the focus is not simply on what is changing, but on what leaders and professionals can do with the insight.
Our Publishing Perspective
From Evidence to Application.
Research can clarify what is changing. Experience can reveal what happens in practice. GITSA publications connect these perspectives to help leaders and professionals think more clearly about capability, execution and performance.
The aim is practical: translate useful ideas into perspectives, frameworks and tools that can support better conversations and stronger execution.
Book
PRIME: Why Agents Get Stuck and How Great Leaders Get Them Moving Again
Coming Soon
Agent performance problems are not always caused by a lack of effort. PRIME explores how leaders can look beyond the surface problem, identify what may be constraining performance and focus coaching where it can make a difference.
Built around the PRIME framework, the book examines five connected lenses — Selection, Mindset, Skills, System and Execution — and translates them into a practical approach to diagnosing and addressing performance constraints.
- Selection
- Mindset
- Skills
- System
- Execution
The PRIME™ book introduces the performance-diagnosis framework and its application to agency leadership. GITSA Digital is also developing PRIME™ as a practical diagnostic tool to support leader coaching and focused action planning.
Explore PRIME™ Digital →
Quarterly Digital Publication
INSPIRE
INSPIRE brings together perspectives from insurance leaders, practitioners and contributors on leadership, agency development, professional growth and the changing realities of the industry.
Published quarterly, INSPIRE provides a dedicated editorial platform for practical ideas, professional perspectives and experiences from across the insurance community.
Visit INSPIREResearch
Looking for GITSA Research?
GITSA Global Research publishes executive research papers and briefs examining the forces shaping life insurance growth, distribution, productivity, capability and execution.
Research publications are maintained separately in the Global Research Center so readers can access the latest papers and briefs in one dedicated environment.
Visit the Global Research CenterFrom Insight to Practical Application.
Explore GITSA's research, publications and practical frameworks — or talk to us about how these ideas connect with the capability and execution priorities in your organization.